The social network wants to encourage “lasting relationships” among its hundreds of millions of single users.
Facebook is dreaming of a new Match or Tinder. Tuesday, May 1, the social network has indeed unveiled an upcoming dating platform. “Two hundred million people are registered as singles on Facebook, we think we can help,” said Mark Zuckerberg at the opening keynote of F8, the big annual conference of developers that the company is organizing this week in San Jose .
The service, called Dating on Facebook, will aim to create “authentic and lasting relationships, not just one-night plans,” says the boss of the American company. After creating a specific profile, users will be able to choose groups or events based on their interests. They will then access photos of other participants, which they can contact by message.
The specter of the Cambridge Analytica scandal
Faced with potential concerns about the use of personal data, Facebook ensures that this dating platform will not communicate with its other components. The created profile will not be visible to users’ friends. No information will be posted on the news feed. And received and sent messages will also be separated from the main box. Facebook has not specified a release date.
Beyond this announcement, the F8 conference was also an opportunity to reconnect with third-party developers of applications and services, taken despite themselves in the scandal related to the siphoning of personal data of 87 million users by the British firm Cambridge Analytica. Mark Zuckerberg has, once again, committed to do everything possible to repair the mistakes of the past. In particular, he announced the next launch of an option to erase his browsing history. “Many more updates will follow,” he added.
But the boss of Facebook has especially tried to turn the page of controversy. “We have a responsibility to move forward, to continue to build tools to bring the world together,” he said. To achieve this, society wants to go back to basics, giving priority to friends and personal relationships. “It’s amazing how few technologies have been designed around people,” said Zuckerberg.
In this perspective, the social network wants to highlight the discussion groups, a feature that has existed for years but has long been neglected. To encourage its users to be part of these communities, Facebook will add a new tab on the mobile application, which will suggest groups based on interests.
Facebook is also focusing on virtual reality, despite a difficult commercial debut. Its managers believe that this technology will be a major component of the social networks of the future. On Tuesday, its subsidiary Oculus launched the marketing of the Oculus Go, a headset that does not require a computer or smartphone to work. “It’s the easiest way to dive into virtual reality,” says Zuckerberg.